The more we care about you, The less you think about us.

Don't think about GORE-TEX products.
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The less you have to concentrate on your gear, the better it is. That’s why we go to extreme lengths to ensure that GORE-TEX products will never let you down. This means you don't have to worry when you are getting out there - you can truly be in the moment and experience maximum freedom of thought.

Don't think about weather protection.
Don't think about GORE-TEX products. 
The more we care about you, the less you think about us. 
Nothing protects you like GORE-TEX products.

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